Role Summary
The Associate, Marketing Communications is responsible for developing and executing integrated communication strategies that strengthen Qore's brand, amplify its market presence, support revenue growth, and position the company as a leading fintech infrastructure provider.
The role oversees both digital and offline communications, including social media, content marketing, public relations, corporate communications, thought leadership, events, media engagement, internal communications, brand storytelling, and executive visibility.
The successful candidate will drive consistent and impactful messaging across all channels while leveraging modern AI-powered communication, content creation, analytics, and marketing technologies to improve effectiveness, reach, engagement, and business outcomes.
Key Responsibilities
Marketing Communications
- Develop and execute comprehensive marketing communication strategies aligned with business objectives.
- Create and maintain a unified brand voice across all customer and stakeholder touchpoints.
- Drive awareness, consideration, engagement, and advocacy for Qore's products, solutions, and brand.
- Translate complex fintech, banking, payments, lending, and embedded finance concepts into compelling and accessible narratives.
- Develop annual communication plans, campaign calendars, and messaging frameworks.
Digital Communications & Social Media Management
- Lead communication activities across all digital platforms.
- Develop and manage content strategies for:
- LinkedIn
- X (Twitter)
- Facebook
- Instagram
- YouTube
- Company website
- Blogs
- Newsletters
- Podcasts
- Community platforms
- Manage content creation, publishing schedules, audience engagement, and campaign execution.
- Monitor brand sentiment and social conversations.
- Optimize content performance using data, analytics, and audience insights.
- Grow digital communities and strengthen engagement with fintech, banking, and technology audiences.
Content Marketing
- Lead development of high-quality content assets including:
- Articles
- Blogs
- Whitepapers
- Industry reports
- Case studies
- Product announcements
- Customer success stories
- Executive communications
- Website content
- Video scripts
- Webinar materials
- Investor and partner communications
- Position Qore executives and subject matter experts as thought leaders within the fintech ecosystem.
- Collaborate with product, engineering, sales, and leadership teams to create impactful content.
Public Relations & Media Management
- Develop and maintain relationships with journalists, media organizations, analysts, influencers, and ecosystem stakeholders.
- Draft and distribute press releases, media statements, and corporate announcements.
- Manage media interviews, speaking opportunities, and industry recognition programs.
- Monitor media coverage and drive positive brand visibility.
- Support crisis communications and reputation management initiatives when required.
Events, Partnerships & Offline Communications
- Lead communication efforts for:
- Industry conferences
- Trade shows
- Customer events
- Executive roundtables
- Product launches
- Webinars
- Partner events
- Community engagement initiatives
- Coordinate event messaging, promotional materials, presentations, and post-event communications.
- Ensure consistent branding and messaging across all physical and digital touchpoints.
Corporate & Internal Communications
- Support internal communication strategies that strengthen culture, engagement, and organizational alignment.
- Develop communications and company-wide announcements.
- Drive employee advocacy and employer branding initiatives.
- Collaborate with People & Culture teams on employee engagement campaigns.
AI-Native Marketing & Communications
- Champion AI-first communication and content creation practices.
- Drive adoption of AI tools to improve communication efficiency, creativity, personalization, and campaign effectiveness.
- Utilize AI for:
- Content generation
- Content optimization
- Social media management
- Audience segmentation
- Campaign planning
- Media monitoring
- Market intelligence
- SEO optimization
- Sentiment analysis
- Communication analytics
- Video and visual content creation
- Research and competitive intelligence
- Ensure responsible, ethical, and brand-safe use of AI technologies.
- Establish best practices for AI-assisted communication workflows.
Brand Management
- Serve as a custodian of the Qore brand.
- Maintain consistency in brand identity, messaging, tone, and visual standards.
- Ensure all communications align with organizational values and strategic objectives.
- Continuously strengthen brand equity across markets.
Performance Analytics & Reporting
- Track and analyze communication effectiveness across all channels.
- Measure campaign performance and engagement metrics.
- Generate actionable insights and recommendations.
- Develop executive dashboards and communication performance reports.
- Continuously improve communication strategies based on data and market intelligence.