US Commercial Associate

Tunic Pay
Tunic Pay

Posted on Sep 25, 2026
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We're looking for a Swiss-army knife / human accelerant based in New York to help us launch Tunic Pay in the United States from the ground floor and turbo-charge it. If you are excited about product, go-to-market, and contributing to the battle against scams and financial crime, read on to learn more ⬇️

About the role 🎭

This is an opportunity to have ownership and impact from day one, working closely with our founders and a lean, high-calibre go-to-market team to stand up Tunic Pay's United States business. You will help take us from our first US engagements to repeatable growth, working with some of the largest banks and credit unions in the United States from first conversation through onboarding and expansion, and sitting at the intersection of customer, product and data.

Commercial Strategy & Analytics

Early-stage commercial execution end-to-end: research and reach out to prospects, prepare meeting strategies and materials, pitch customers, negotiate contracts, and manage key stakeholders across US banks and credit unions.

Lead pilots into successful rollouts: analyse usage and performance data to uncover trends and adoption patterns, synthesise insights into clear expansion strategies, run weekly pilot meetings and client stakeholder workshops using data to guide decisions, and prepare concise materials (proposals, reports, meeting plans) that move partnerships forward and expand revenue opportunities.

Product Development

Translate the voice of the US customer into product action: identify friction points and blockers, surface structured feedback and adoption insights to the product team, recommend features or UI improvements, and help prioritise the enhancements that matter most for the US market.

Anything 🤷🏻‍♀️

The role will evolve as we build out the US operation, so be ready to take on varied projects, from standing up new processes to helping shape our US market entry.

About you 🤓

Here are some thoughts on who would be successful in the role. We know we won't be able to assess these from your resume, but our interview process will be designed around them:

  • A Raconteur/se: You love to tell clear, compelling stories, across slides, email and stakeholder meetings, and can turn complex or ambiguous information into narratives that drive decisions.
  • An Auto-didact: One day you will be analysing adoption patterns; the next understanding a bank's fraud-ops workflow. You learn fast and love using AI.
  • A Powerhouse: When there's a will, there's a way. You're tenacious, creative and don't wait for perfect information to make progress.
  • A Radical Owner: Whether it is leading a weekly pilot review or digging through imperfect data, you see all tasks as important and assume full ownership, and you orient towards "what is going to help this business and its people move faster".

    • The hard skills we'll value

    As we look at profiles, here's what we'll be scanning for:

  • Broad business training: you've worked in strategy roles / BizOps / customer analytics at a consulting, tech or finance firm. You've had at least 2 years of experience and are highly competent in Excel, slides, client relationships and stakeholder management.
  • Analytical: you enjoy getting into the detail. You're comfortable working with incomplete datasets, reviewing performance data, spotting trends, extracting signal from noise, and framing insights that drive decisions.
  • Writing skills: you have done communications-heavy work before and write precisely and compellingly.
  • Entrepreneurial energy: you have worked at smaller companies or standalone initiatives, without much resource or structure.
  • AI Native: prior experience with AI tooling and general curiosity about the value of AI.
  • Technical exposure: not required, but experience working with a technical product and a baseline understanding of how software products are built and operated is preferred.

    • Not got 100% of qualifications? Research shows that women and under-represented minorities are less likely to apply for a role if they do not have 100% of the requirements. We’re paying attention to this, so please feel free to apply regardless (<2mins) or send us a note on info@tunicpay.com if you’d like to discuss if there’s a fit.

    About Tunic Pay 🎽

    Tunic Pay is building the Payment Context Protocol for all money movement — an intelligence layer that runs a real-time investigation on a payment, giving banks (and their customers) rich, explainable context on who they’re paying and why, so scams can be stopped and genuine payments can flow.

    At the core is an investigation engine that:

  • Classifies the payment and plans the next best questions/steps,
  • Runs a live, multi-source investigation across public, proprietary, and shared data — often unstructured, messy, and not available via clean APIs,
  • Returns risk signals and the right intervention — either breaking the spell for high-risk cases or releasing genuine payments faster while reducing operational burden.

    • This intelligence is delivered dynamically across the payment journey — embedded directly in digital banking flows, used by fraud agents, or triggered post-alert — enabling banks to intervene at the right moment, with the right message, for the right customer.

    Our protocol is increasingly powered by specialised AI agents that optimise customer interactions, drive investigations efficiently, and support faster, more consistent decision-making — reducing false positives, handling time, and repeat customer contact.

    As our intelligence compounds, our ambition is scale: to overlay the Payment Context Protocol on as many payments as possible — 3.6 trillion payments annually — and make trusted, seamless transactions the default.

    Okay nice in theory but what about results…

    We’re early and moving fast. Tunic Pay is already working with some of the largest banks in the UK, with deployments expanding globally and delivering measurable reductions in scam losses and fraud operations workload.

    We have an incredible team of cyber/fintech/AI veterans (backgrounds at Cloudflare, Elliptic, Monzo, Palantir, Quantexa, Wise etc), and were lucky to have our Series A pre-empted.

    This is our opportunity to lose.

    About us 👋

    Nicky (co-founder) previously co-founded Nova Credit, helping immigrants access credit. We’ve served millions of immigrants, raised over $130M (GC, Index, KPCB), built a team of 100+ people across three continents. Before that it was Stanford MBA, Bain, international development, and Cambridge. 🇬🇷-🇬🇧 married to🇰🇷-🇺🇲, parent, intermittent reader/runner, smack talker.

    Nico (co-founder) spent the last 4 years as CEO of Casai, LatAm’s largest short-term rental operator with almost 2k apartments in 🇲🇽 and 🇧🇷 and hosted >100k guests. Previously met Nicky as Nova Credit’s first biz hire right after the seed round. Started career @ BCG after studying at Yale 🐶 & Oxford. Born in 🇵🇭 & grew up in Memphis, TN, the birthplace of rock & roll 🎸.

    Cyrus (engineering lead) has experience across a wide range of industries and has built large-scale systems in a variety of sensitive contexts from banking 🏦 to defence 🛡️. Has been working with Nicky and Nico since 2023. Ex-Palantir and Morgan Stanley, before that Imperial College. Statistically most likely to be found walking my dog 🐕 and would often rather be climbing rocks 🧗‍♂️.

    And here is a lil video about us as humans (feel free to watch @2x 🙈) 👇.

    🍃 Our values

    Designer (12).jpeg

    Yes, and.

    This business needs creativity – we value well-channelled positivity (and the discomfort of ideation!) above intellectual scepticism.

    Designer (15).jpeg

    Change, and speed, is the only constant.

    We prize flexibility and velocity. We don’t overpromise on a single strategy or career path. Nor do we value effort (sorry!). Instead, we are focused on outcomes + efficiency⚡

    Memorable design.png

    Straight-shooters.

    We tell it like it is. To our customers, our investors, ourselves. There is no room for ethical shortcuts, and we’re taking the decades-long view.

    Designer (8).jpeg

    Pranksters, not fraudsters.

    We’re serious about our work, but not about ourselves. We delight in bringing a little troll spirit.

    Work dynamics

  • In person: 3+ days a week together in our New York office. We are currently in Manhattan. Fridays in particular together for team lunch and weekly reflections. The GTM team also have regular in-person customer meetings and site visits across the United States.
  • Work authorization: you must be authorized to work in the United States.
  • Benefits: US medical, dental and vision insurance, 401(k), WeWork global membership, weekly lunch (plus daily free coffee / snacks).

    • Last but not least, the interview process ⏳

    We are seeking to make our interview as experiential as possible so both sides get the most signal on what it would be like to work together.

  • Initial application (under 2 mins): Submit your LinkedIn / CV and a piece of work you're proud of (a campaign, a piece of content, an event you ran) in the application link below.
  • Mutual screening call (25 mins): A call with Maya (US & UK GTM Lead and the hiring manager for this role) or another member of the GTM team.
  • Virtual whiteboarding session (30 mins): A call with one member of the team. No prep needed; we'll work through a real marketing problem together, just as we would day-to-day.
  • Take-home task (45 mins): You take on a piece of work and present and discuss it with Maya and one of our founders, in person at our New York office, so you'll get to meet the wider team while you're here.
  • References and offer: Ideally over dinner!
    • Apply now
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