UK Commercial Strategy Lead @ 🎽

Tunic Pay
Tunic Pay

Posted on Sep 23, 2026
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We’re looking for a UK Sales Lead based in London to own our UK revenue book and turbo-charge our fintech startup at the ground floor. If you're excited about winning and growing bank relationships, building out a sales team, product development and contributing to the battle against scams and financial crime, read on to learn more ⬇️

About the role 🎭

You'll work closely with founders and a lean, high-calibre GTM team to take Tunic from early traction to repeatable growth. You'll own the UK revenue book end to end - converting existing customers into full contracts, acquiring new customers, and building and managing the sales team that gets us there.

Existing Customers

Own the path from pilot to full contract: manage customer stakeholders, run pilot reviews and workshops, translate results into clear next steps, and convert pilots into signed, long-term partnerships. Work closely with product and customer success to make sure what we deliver keeps proving itself — we only win if our customers do.

New Business

Own new customer acquisition end-to-end: identify ICPs and reach out to prospects, prepare meeting strategies and materials, pitch customers, negotiate contracts, and launch new pilots.

Team Leadership

Build and manage a UK sales team - hiring, coaching, and setting the strategy and targets that scale our commercial engine.

Research & Strategy

Prepare targeted briefings and analysis to support commercial and product decisions — whether that’s understanding a bank’s fraud setup, a new segment, or how to position Tunic more effectively.

Anything 🤷🏻‍♀️

This role will evolve quickly. Expect ambiguity, variety, and responsibility — the scope will likely change n six months.

About you 🤓

Here are some thoughts on who would be successful at the role. We know we won’t be able to assess these from your resume, but our interview process will be designed around them:

  • A Raconteur/se: You love to tell stories and can structure compelling arguments across email, slides, marketing, and customer meetings to lure more people to the business.
  • An Auto-didact: You may spend one day studying chargeback infrastructure and another exploring the best payroll solution for our business. You ingest new information fast and independently, and are able to synthesize it and make recommendations. You love using ChatGPT.
  • A Powerhouse: When there’s a will there’s a way. You are tenacious and creative.
  • A Radical Owner: Whether it’s fixing the printer or writing an investor update, you see these tasks as equally important and assume full ownership — and you orient towards “what is going to help this business & people move faster”.
  • A Multiplier: You get as much energy from someone else's win as your own. You share what you know, coach through the tricky calls, and help your team grow into better versions of themselves - you see building the team as building the business.

    • The hard skills we’ll value

    As we look at profiles, here’s what we’ll be scanning for:

  • Broad commercial training: you've worked in sales, business development, strategy or BizOps roles at a startup or scale up before. You've had at least 4 years of experience and are super competent in outbounding, commercial strategy, client relationships and stakeholder management
  • Sales leadership: you've owned a book of business and have experience building or managing a small sales team - hiring, coaching, and holding people accountable to targets.
  • Writing skills: you have done communications-heavy work before and write precisely and compellingly.
  • Entrepreneurial energy: You have worked at smaller companies or standalone initiatives. You’ve done so without resources and structure.
  • Technical exposure: not required, but experience working with a technical product and a baseline understanding of how software products are built and operated is preferred.

    • Not got 100% of qualifications? Research shows that women and under-represented minorities are less likely to apply for a role if they do not have 100% of the requirements. We’re paying attention to this, so please feel free to apply regardless (<2mins) or send us a note on info@tunicpay.com if you’d like to discuss if there’s a fit.

    About Tunic Pay 🎽

    Tunic Pay is building the Payment Context Protocol for all money movement — an intelligence layer that runs a real-time investigation on a payment, giving banks (and their customers) rich, explainable context on who they’re paying and why, so scams can be stopped and genuine payments can flow.

    At the core is an investigation engine that:

  • Classifies the payment and plans the next best questions/steps,
  • Runs a live, multi-source investigation across public, proprietary, and shared data — often unstructured, messy, and not available via clean APIs,
  • Returns risk signals and the right intervention — either breaking the spell for high-risk cases or releasing genuine payments faster while reducing operational burden.

    • This intelligence is delivered dynamically across the payment journey — embedded directly in digital banking flows, used by fraud agents, or triggered post-alert — enabling banks to intervene at the right moment, with the right message, for the right customer.

    Our protocol is increasingly powered by specialised AI agents that optimise customer interactions, drive investigations efficiently, and support faster, more consistent decision-making — reducing false positives, handling time, and repeat customer contact.

    As our intelligence compounds, our ambition is scale: to overlay the Payment Context Protocol on as many payments as possible — 3.6 trillion payments annually — and make trusted, seamless transactions the default.

    Okay nice in theory but what about results…

    We’re early and moving fast. Tunic Pay is already working with some of the largest banks in the UK, with deployments expanding globally and delivering measurable reductions in scam losses and fraud operations workload.

    We have an incredible team of cyber/fintech/AI veterans (backgrounds at Cloudflare, Elliptic, Monzo, Palantir, Quantexa, Wise etc), and were lucky to have our Series A pre-empted.

    This is our opportunity to lose.

    About us 👋

    Nicky (co-founder) previously co-founded Nova Credit, helping immigrants access credit. We’ve served millions of immigrants, raised over $130M (GC, Index, KPCB), built a team of 100+ people across three continents. Before that it was Stanford MBA, Bain, international development, and Cambridge. 🇬🇷-🇬🇧 married to🇰🇷-🇺🇲, parent, intermittent reader/runner, smack talker.

    Nico (co-founder) spent the last 4 years as CEO of Casai, LatAm’s largest short-term rental operator with almost 2k apartments in 🇲🇽 and 🇧🇷 and hosted >100k guests. Previously met Nicky as Nova Credit’s first biz hire right after the seed round. Started career @ BCG after studying at Yale 🐶 & Oxford. Born in 🇵🇭 & grew up in Memphis, TN, the birthplace of rock & roll 🎸.

    Cyrus (engineering lead) has experience across a wide range of industries and has built large-scale systems in a variety of sensitive contexts from banking 🏦 to defence 🛡️. Has been working with Nicky and Nico since 2023. Ex-Palantir and Morgan Stanley, before that Imperial College. Statistically most likely to be found walking my dog 🐕 and would often rather be climbing rocks 🧗‍♂️.

    And here is a lil video about us as humans (feel free to watch @2x 🙈) 👇.

    🍃 Our values

    Designer (12).jpeg

    Yes, and.

    This business needs creativity – we value well-channelled positivity (and the discomfort of ideation!) above intellectual scepticism.

    Designer (15).jpeg

    Change, and speed, is the only constant.

    We prize flexibility and velocity. We don’t overpromise on a single strategy or career path. Nor do we value effort (sorry!). Instead, we are focused on outcomes + efficiency⚡

    Memorable design.png

    Straight-shooters.

    We tell it like it is. To our customers, our investors, ourselves. There is no room for ethical shortcuts, and we’re taking the decades-long view.

    Designer (8).jpeg

    Pranksters, not fraudsters.

    We’re serious about our work, but not about ourselves. We delight in bringing a little troll spirit.

    Work dynamics

  • In person: 3+ days a week jamming together in our London office (Holborn). Fridays in particular together for team lunch & weekly reflections. GTM team also have regular in-person customer meetings and site visits both in London and across the UK.
  • Visa sponsorship: Yes!
  • Benefits: Bupa health insurance, Pension, Maya’s sister’s cooking samples

    • Last but not least, the interview process ⏳

    We are seeking to make our interview as experiential as possible in order for both sides to get the most signal on what it would be like to work together.

  • Initial application (<2 mins): Submit your LinkedIn/ CV and a writing sample in the application link below (we don’t believe in cover letters or unnecessary work here!)
  • Mutual screening call (25mins): A call with Maya or one of the cofounders. We'll cover your motivations, background, and what you're looking for - this is as much for you as it is for us!
  • Virtual whiteboarding session (30 mins): A call with one member of the GTM team. No prep needed; we'll work through a real business problem together on a shared whiteboard, just as we would day-to-day. We're looking for how you think, not what you already know.
  • Take-home task (45mins): You take on a piece of work and present/discuss your findings with Maya and one of our founders, just as you would at Tunic. This happens in person at our Farringdon office, so you’ll get to meet the wider team while you’re here.
  • In-person shadowing (2-3hrs): You come into our office to meet the wider GTM team, gain an insight into Tunic’s day-to-day: the problem-solving, communication and fun (!).
  • References and offer: Ideally over dinner!

    • Compensation will vary based on experience and include equity (we will be using a standard methodology of determining total equity packages as 80% of one year’s salary)

    If you think you’d succeed at the role, apply here!

    Apply now
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