• This is a high-impact leadership role for an entrepreneurial business leader to drive profitable growth across India’s emerging markets. The regional Business Head will be responsible for building, scaling, and leading a high-performing branch cluster (5-6 branches) within a defined region. With a sharp focus on customer centricity, operational excellence, and regulatory compliance, this role is central to expanding our reach in non-metro cities and economic hubs.

Business Growth & P&L Ownership

• Deliver the business AOP , P&L for the region

• Drive rapid and sustainable growth across secured lending products

• Maximize revenue through cross-sell, renewals, top-ups, and balance transfers

• Use competitive intelligence and local market insights to shape business strategy

Distribution & Network Expansion

• Scale a robust network of 4 to 6 full-service branches in the assigned region

• Identify branch locations, manage lease closures, and oversee setup

• Drive direct sourcing via customer events, exhibitions, loan melas, MSME conclaves, roadshows and local merchant connects

Team Leadership & Capability Building

• Lead a span of 3 to 6 Branch Heads, 25+ Branch Heads, and 25+ full time employees.

• Recruit, coach, and build a high-performance team of Branch heads & Customer acquisition manager.

• Foster a culture of ownership, agility, compliance, and customer-first execution.

Risk, Compliance & Operational Excellence

• Ensure regulatory adherence, internal audit readiness, and governance excellence

• Oversee cost control, TATs, sourcing quality, recoveries, and risk containment

• Ensure compliance with municipal laws, property regulations, collateral management, litigation and repossession protocols

Market Intelligence & Strategic Partnerships

• Build strong networks with local bodies, legal institutions, and fraud prevention agencies

• Leverage local intelligence to identify new business triggers and mitigate risks

• Stay ahead of trends in industries, customer behaviours, and competitor movements

Educational Background

• Post graduation/ MBA

• Preferably from Tier 1 or Tier 2 institutions

Experience & Functional Expertise

• 10–14 years of progressive leadership experience in banks or NBFCs

• Proven P&L ownership and multi-location team leadership experience

• Deep expertise in secured lending products: LAP, Home Loans, Business Loans, Working Capital Finance within MSME ecosystem.

• Strong track record in both sales and collections within MSME, B2B, and B2C segments

Market & Domain Knowledge

• Strong understanding of regional markets, customer segments, and business ecosystems

• Familiarity with compliance, audit, risk frameworks, and regulatory landscape

• Ability to engage with local bodies, legal entities, fraud control, and governance infrastructure

Attributes

• Demonstrated success in building large-scale distribution networks in emerging markets

• Experience in hiring, developing, and managing high performing, geographically spread teams

• Entrepreneurial mindset with a hands-on approach to problem-solving and execution

Personal Attributes & Mobility

• High integrity, result orientation, and strong business acumen

• Excellent communication and relationship-building skills

• Willingness to travel extensively across the assigned region.

• Lead Micro Marketing activities and direct acquisition channels for high return on Investment (ROI) and consistent employees productivity