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Salesforce MCP Engineer
gsma
This job is no longer accepting applications
See open jobs at gsma.See open jobs similar to "Salesforce MCP Engineer" Flourish Ventures.Sales & Business Development
London, UK
Posted 6+ months ago
Department: Marketing
Location: London with hybrid working
Position type: Contractor (inside IR35) until 31st December 2024
Reporting to: Head of Digital Online
About the Role
We seek an experienced marketing personalisation strategist with profound expertise in Salesforce marketing cloud personalisation (MCP). This role demands a candidate who can integrate deep technical skills with strategic business acumen to advance customer engagement through sophisticated personalisation strategies. The successful candidate will not only master MCP but also actively collaborate with the Brand and Content team to craft compelling email and campaign communications.
Key Responsibilities:
• Develop and execute comprehensive personalisation strategies using Salesforce Marketing Cloud Personalisation (MCP)
• Configure MCP, including managing and maintaining content and writing recipes for Einstein AI to enable dynamic content personalisation.
• Analyse data and user behaviour to extract insights that inform campaign construction and content personalisation, aiming to optimise user engagement and conversion rates.
• Collaborate closely with the Brand & Content team to enhance email marketing and campaign communications, ensuring alignment with overall marketing objectives and brand voice.
• Develop and oversee a product roadmap that integrates detailed business requirements with technical capabilities in personalisation.
• Serve as the organisational lead on MCP, advising on best practices and staying abreast of industry trends and advancements to foster continuous improvement.
• Facilitate training sessions and workshops to elevate internal understanding and capabilities in utilising MCP for personalisation efforts.
About You
• Proven track record in digital marketing with a strong emphasis on personalisation strategies using Salesforce Marketing Cloud Personalization.
• Substantial experience with MCP, including configuration, content management, and utilising Einstein AI for recipe creation.
• Exceptional analytical abilities, proficient in interpreting complex data to inform strategic decisions.
• Strong communication and leadership skills, capable of driving collaboration across functional teams.
• Demonstrated ability to manage a product roadmap and translate complex business needs into actionable technical requirements.
Desirable Skills:
• Salesforce Marketing Cloud certification.
• Experience with Adobe Target and other digital marketing personalisation platforms.
• Background in managing B2B marketing strategies within complex organisational structures.
Contract type
Short term ContractorWorker type
Contingent WorkerWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
This job is no longer accepting applications
See open jobs at gsma.See open jobs similar to "Salesforce MCP Engineer" Flourish Ventures.