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Senior Marketing Manager, Fintech & Mobile Identity
gsma
Marketing & Communications
London, UK
Posted on Aug 8, 2025
Department: Marketing
Team: Industry Services and Solutions (ISS)
Location: London with hybrid working (2-3 days per week in the office)
Position type: Contractor (inside IR35) until 28th September 2026
What the hiring manager says
“This is an exciting opportunity to join our agile marketing team, driving innovation across the mobile and fintech landscape. Our work puts us at the heart of industry transformation—collaborating with technology teams, mobile network operators and global strategic ecosystem partners to spotlight the latest trends and solutions, from 5G, AI, Network APIs, digital identity and authentication that is driving the evolution of financial services and digital identification.
It’s a fast-paced, varied marketing role that offers the chance to shape conversations and be at the forefront of change in mobile and digital finance.”
Sian Fishwick, Marketing Director, Marketing Technologies /Foundry
About the Team
The Technology Marketing Team communicates the benefits and value of the latest 5G Era mobile technologies to the global mobile industry and key vertical industry markets through a range of digital and physical communications media. The team comprises experts in specific fields of technology marketing, ranging from mobile networks to IoT, Fintech to artificial intelligence, with the common goal of advancing mobile connectivity for the benefit of GSMA members and the wider ecosystem.
In this role, you will be primarily responsible for producing and implementing marketing plans for Fintech and Mobile Identity. This includes marketing strategy, positioning, messaging, content creation, and digital and collaborative marketing. The role requires working with a wide range of internal and external stakeholders including the GSMA Brand & Content, PR and Technology teams, GSMA Ltd, leading mobile industry companies and customer/vertical influencers. Experience of industry partnerships, events, database-focused marketing activity, and social and email marketing campaigns is especially important. Occasional international travel will be required.
About the Role
We are seeking a dedicated and detail-oriented Senior Marketing Manager to support our marketing initiatives for Fintech and Mobile Identity. Plan and deliver the marketing strategy & content activity for selected mobile technologies advancing fintech, commerce and mobile identity, including:
• Production of an agreed marketing strategy and detailed delivery plan.
• Delivery of marketing activities associated with the technology areas, including internal and external messaging, blog creation, social posts and performance reporting.
• Manage associated external collaborative groups, including operators, ecosystem stakeholders and sponsors.
• Work with the project team to support the delivery of the annual project objectives within the overall Technology plan through the marketing plan and associated budget.
Plan and deliver event marketing communications activity:
• Develop and deliver online & physical events plan with support from the wider marketing team and external partners/sponsors e.g webinars, workshops, seminars and summits.
• Plan and deliver major event marketing communications activity for GSMA events including MWC Barcelona, MWC Kigali, regional M360 events and external events.
• Work with marketing, GSMA Ltd teams and sponsors to achieve marketing & PR objectives for major events.
This role will report to the Technology Marketing Director.
About You
• A results-focused senior marketing manager able to work comfortably at a strategic level while supporting internal and external team members and senior industry partners.
• Demonstrates exceptional communication skills when collaborating with senior partners and colleagues, consistently upholding a high level of professionalism.
• Ability to work effectively under pressure, meet tight deadlines and pay attention to detail.
• Prefers to deliver marketing projects rather than manage a direct team of reports.
• Contribute fully in all reporting activities required by the organisation in a timely fashion, as required, including the reporting schedule and the budget reporting schedule.
• You will have demonstrable experience in delivering business events, including exhibitions and webinars.
• Marketing experience of creating and executing digital projects from start to finish (WordPress, Salesforce Marketing Cloud, Photoshop or Canva) and coordinating and managing physical/hybrid events (Technology events)
• You will contribute fully to all reporting activities required by the organisation in a timely fashion, as required, including the reporting schedule and the budget reporting schedule.
Contract type
Short term ContractorWorker type
Contingent WorkerWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.