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Marketing Data Executive
gsma
Marketing & Communications
New Delhi, Delhi, India
Posted on Jul 29, 2025
Department: Marketing
Team: Data Marketing
Location: New Delhi with hybrid working
Position type: Permanent; Full-Time
What the hiring manager says
“Data Marketing is a critical to the success of the GSMA. It supports both our global trade association and commercial activities, from membership to events. In addition to delivering core data marketing support, our team actively works to extract deeper insights from Salesforce and Salesforce Marketing Cloud (SFMC) to drive smarter marketing. We support key business units across the organisation by enabling them to leverage their data effectively. We also focus on customer segmentation, identifying cross-sell and upsell opportunities, and sourcing lookalike audiences to expand our reach. The team plays a critical role in streamlining and improving marketing operations through data-driven strategies and scalable solutions.”
Mamta Malhotra, Data Marketing Manager
About the Team
The Data Marketing team has evolved significantly in the past year, moving from reactive support to becoming a strategic enabler across the business. We’ve grown into a team of four, working closely with stakeholders across Membership, Events, Marketing, and Sales. Under my leadership, the focus has been on building scalable solutions, automating manual processes, and using data to drive more targeted and impactful marketing. This is an exciting opportunity for someone who wants to be part of a collaborative, forward-thinking team where their ideas and initiative can directly shape how we work and deliver value.
About the role
This role plays a vital part in enabling targeted marketing and sales activity through the creation and management of clean, GDPR-compliant data.
• Create and manage targeted, deduplicated email lists in Salesforce Marketing Cloud for BAU communications, lead generation, upselling, cross-selling, and abandoned cart/registration campaigns.
• Prepare, clean, and consolidate data files, including target company lists for telesales; manage imports/exports with appropriate tagging for tracking and reporting.
• Update and maintain Salesforce data including membership records, webinar registrations, sales contact and C-level data to support database accuracy and usability.
• Ensure data accuracy and compliance by identifying valid data based on opt-out preferences, GDPR guidelines, and marketing best practices.
• Create and maintain GDPR-compliant marketing forms (via Form Assembly) for all departments, ensuring correct field mapping and data capture.
• Manage and resolve Marketing Data case/ticket system requests within SLA; communicate status updates and collaborate with internal stakeholders.
• Provide cross-functional support on data-related queries, including deduplication, record maintenance, and database breakdowns for sales under strict compliance guidelines.
• Support marketing data projects by sharing/receiving data with third parties while ensuring GDPR compliance and secure handling.
About You
You are a hands-on data professional with marketing and sales-related experience. You have deep experience of business-as-usual data requests including data extensions and forms. You may also have some experience of lead generation reporting and reporting automation, upselling and cross-selling activities.
You have very strong attention to detail and a process-driven approach.
You can demonstrate combining problem solving and multi-tasking skills with the ability to understand, translate and deliver upon marketing data-related requirements requests.
You have a track record working with customer and marketing data in the Salesforce environment and your technical skills also include some but not necessarily all: Salesforce Cloud; Salesforce Marketing Cloud; Tableau, Microsoft Power BI; Excel.
Contract type
RegularWorker type
EmployeeWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.