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Digital Copywriter
gsma
Marketing & Communications, Software Engineering
London, UK
Posted on May 7, 2025
Department: Marketing &Communications
Team: Brand & Content
Location: London with hybrid working
Position type: Contractor (umbrella) until 23rd December 2025
What the hiring manager says
“As part of the GSMA’s digital-first approach to content, we are looking for someone with digital content marketing and strategy mid-weight experience, and who can turn their hand to copywriting – supported by data, insights and sound editorial nous.
Your role will support the Digital Content Manager and Senior Content Strategist on key multichannel projects and work collaboratively within the Brand and Content Team – a friendly, dynamic, multi-disciplinary team of copywriters, designers and strategists – and across the GSMA.”
Gary Rolin, Digital Content Manager
About the Team
Our mission in the Brand and Content team, is to unleash the GSMA’s collective imagination, united by a single brand story. From this informed brand purpose, we create awareness, engagement and conversion through compelling digital content. We work in a nimble, highly collaborative way, blending user experience, data and creative strategy into every project.
About the Role
This role is perfect for a hybrid digital native, someone who has earned their stripes in copywriting and recently moved into a digital content marketing or strategy role and is looking to take the next step. Someone who understands the value and impact of B2B digital content marketing and strategy, who can research and analyse data and analytics and make convincing recommendations and create user-friendly copy.
Key responsibilities and accountabilities:
• Work with internal stakeholders to help them understand and unlock the value of digital content to achieve their business and marketing communications objectives.
• Quickly grasp complex topics and business needs and respond with a clear, user-focused content strategy- using analytics to inform content decisions within a measurement framework and aligned to business goals and KPIs.
• Excellent written and verbal communication skills and can help stakeholders understand why copy with good strategy behind it, wins out every time.
• Good understanding of UX/UI design and are up to date on the latest best practices and ideally have a strong portfolio of content strategy projects.
• Able to write UX copy across digital platforms/media, including apps, and write engaging, longer form B2B copy.
• Able to demonstrate how to optimise content aligned to data points across a variety of platforms.
About You
• A strong copywriting background and recent experience in a digital content marketing or strategy role.
• A positive attitude and willingness to help internal stakeholders understand and unlock the value of digital content marketing to achieve their business and marketing communications objectives.
• A talent for prioritising work and capable of handling multiple projects at once, working effectively to set, communicate and meet deadlines.
• Knowledge of accessibility, UX, usability and SEO, and experience of Salesforce Marketing Cloud and creating ‘recipes’ for personalisation journeys would be great.
• Proficiency in using Microsoft Teams, WordPress and Craft, Google Analytics and Looker reports, SEMRush and Yoast, Video (ideally Vixy and MediaBank) and design tools such as Ceros will be advantageous
• Excellent communication skills, a keen eye for detail, and strong organisational capabilities to handle multiple tasks in a fast-paced environment.
• Enthusiasm for learning and adapting to new technologies and marketing trends.
• Ability to work under pressure and to strict deadlines.
• Ability to understand and adhere to brand guidelines, tone of voice documents and marketing material.
• Experience working in technology or connectivity sector would be a plus, as well as familiarity with any relevant AI tools for content strategy.
Contract type
Short term ContractorWorker type
Contingent WorkerWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.