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Senior Marketing Manager, Security & Fraud
gsma
Marketing & Communications, Accounting & Finance
London, UK
Posted on May 7, 2025
Department: Marketing
Team: Industry Services and Solutions (ISS)
Location: London with hybrid working
Position type: Fixed-term contract – ASAP start until 16th May 2026
About GSMA Technology Marketing
Technology Marketing supports the Chief Technology Officer and their Technology Team to deliver against their objectives of technology advancement, ecosystem engagement and thought leadership in priority areas from Cybersecurity, 5G to quantum, key vertical industries including fintech and manufacturing, and GSMA Foundry.
Working within GSMA Mutual, this role provides the opportunity to influence and accelerate the growth of innovation in the mobile industry, working with strategic partners to communicate the latest trends and talking points. The Technology Marketing Team is team of nine marketing professional experts in specific fields of technology marketing with the common aim of further scaling the global mobile platform.
What The Hiring Manager Says
"This role covers all aspects of marketing communications for GSMA Security and Fraud Services. It has a varied global overview, focusing on the leading edge of key enabling mobile technologies, ensuring the future integrity of the world’s mobile networks. The position involves working with Fraud and Security experts both within the GSMA and global partners. If you’re excited at the prospect of making the world’s mobile network a safer place and love mobile technology, then this is the position for you."
Nicola Gordon, Technology Marketing Director
About The Role
The Senior Marketing Manager will be primarily responsible for creating and implementing marketing initiatives in an annual marketing plan to engage with Security and Fraud audiences related to mobile technology, networks, and services.
The key objectives are to maintain or increase the protection of mobile operator technology, infrastructure, and customer identity, security, and privacy such that the industry’s reputation stays strong and mobile operators remain trusted partners in the ecosystem. This includes marketing strategy, requirements, positioning, messaging, and digital marketing. The role requires working with a wide range of internal and external stakeholders including the GSMA Brand & Content, PR and Technology teams, GSMA Ltd, the GSMA Security Working Group (FASG), Social Media team, leading security companies and customer/vertical security influencers. You will maintain an understanding of the specific initiatives and campaigns to determine how to position them within the overall security narrative and messaging.
Experience in industry partnerships, events, database-focused marketing activity, website, and social and email marketing campaigns is important. Success will be measured by the global adoption of fraud prevention and security best practices, as well as the level of engagement with the target security audiences.
Key responsibilities:
• The delivery of marketing activities associated with the technology areas, including internal and external messaging and performance and budget reporting.
• Lead marketing activity for priority Fraud and Security markets, including the GSMA Fraud & Security Group, T-SAC GSMA Telecommunication Information Sharing and Analysis Center, Coordinated Vulnerability Disclosure (CVD) Programme and the Mobile Cybersecurity Database.
• Production of an agreed marketing strategy, audience identification and detailed delivery plan. Delivery of marketing activities associated with the market, including internal and external messaging, and to work closely with the programme’s PR director.
• Plan and deliver major event marketing communications activity for MWC Barcelona and focused security events. Work with brand, event marketing, GSMA Ltd teams and sponsors to achieve marketing & PR objectives for MWC/major events.
About You
• You will be a results-focused marketing manager able to work comfortably at a strategic level while supporting internal and external team members and senior industry partners.
• You will have notable experience in technology and/or mobile industry marketing.
• You will have demonstrable experience in delivering business events, including webinars and exhibitions.
• You will deliver marketing projects with cross-functional teams.
• You will manage a small team of up to two marketing managers and oversee their performance.
• You will have the ability to work flexibly, using your own initiative and drive, and manage competing priorities.
• You will have experience in marketing digital projects, utilising both content management systems (such as WordPress) and database marketing platforms like Salesforce, and email platforms like Salesforce Marketing Cloud.
• Occasional international travel will be required.
Contract type
Fixed Term Contract (Fixed Term)Worker type
EmployeeWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.