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Membership Sales Manager
gsma
Sales & Business Development
London, UK
Posted on Apr 26, 2025
Department: Membership & Marketing
Team: Membership
Location: London with hybrid working
Position type: Fixed Term Contract
Reporting to: Business Development Director, Membership
About GSMA Membership
There are several types of GSMA membership, which are available on an annual basis, subject to certain criteria and, in terms of fees, tiered based on revenue:
1. Operator Membership, for mobile operators, over 650 of which are currently GSMA members
2. Rapporteur Membership, for Mobile Virtual Network Operators and similar companies
3. Industry Membership, for commercial entities operating within and alongside the mobile industry
4. Sector Membership, for commercial entities requiring more limited access to specific benefits
5. Academic Membership, for research institutions working on mobile technology related projects
The role of the GSMA Membership function is to acquire, manage and retain members across all these types. Some of the benefits of membership include participation in GSMA working groups, access to GSMA permanent reference documents, database access e.g. in relation to roaming and industry contacts, summits and forums for best practise and knowledge sharing, and global networking.
What the hiring manager says
“This is an exciting and rare opportunity for a skilled B2B new business sales manager with mobile industry and/or membership experience to lead and deliver on the planned business development targets for GSMA Sector Membership, focusing on specific vertical sectors. The role is based in London but has global responsibility. It is a hands-on role that includes close collaboration with adjacent teams in Technology and Marketing. Some travel may be required, not least because the GSMA’s industry events are valuable lead generation and member engagement opportunities.”
Kate Walsh, Business Development Director, Membership
About the Role
The Membership Sales Manager (Vertical Sectors) role is primarily concerned with growing sustainable membership revenue in the target sectors of fintech and manufacturing.
New Business Sales Targets: Ownership of and responsibility for the achievement of annual new business membership sales targets in the specified verticals.
Conversion Sales: Achievement of membership conversion targets relating to companies associated with the GSMA in particular areas, who are not yet members.
Member-Led Approach: Articulating membership benefits from a customer needs perspective, i.e. selling value and providing member feedback to inform refinement and evolution of the membership proposition.
Onboarding: New members will need to be carefully onboarded working in close collaboration with the Membership Operations Team, the aim being for the GSMA to be seen as a trusted strategic partner.
Tracking and Reporting: Responsibility for tracking and reporting against an agreed roadmap in terms of sales, processes and actions.
Cross-Team Matters and Projects: Certain matters require the whole of the membership team to work together to develop and implement resolutions – examples include management re global sanctions rules that may apply from time to time, and the ongoing development of the industry extranet “Member Gateway”.
Teamwork: Working collaboratively with the Membership team, the marketing and technology teams, as well as the wider GSMA organisation, in order to deliver on the Vertical Sectors sales objectives, strategy and targets.
About You
You are an accomplished business to business sales manager with mobile industry and/or membership experience.
You have a proven track record of achieving B2B sales targets in complex environments - including prospecting, closing and onboarding - with companies of all sizes.
You are tenacious, thorough and methodical, with a strong customer-focused approach.
You are both diplomatic and pragmatic in your work relationships, and can demonstrate the ability to influence and motivate colleagues to help you.
You are passionate about continuous improvement and are an excellent communicator.
You are happy, willing and able to be hands on and are excellent at prioritising.
Contract type
Fixed Term Contract (Fixed Term)Worker type
EmployeeWhat We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.