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Senior Product Marketing Manager, Enterprise Banks
Alloy
Marketing & Communications, Product
New York, NY, USA
USD 138k-162k / year + Equity
Posted on May 9, 2025
Alloy is where you belong!
Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 600 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.
Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc. Magazine’s Best Workplaces, Forbes America’s Best Startup Employers, Best Fintech to Work for by American Banker, year after year.
Check out our investors and read more about us here.
About the team
We’re looking for an experienced and strategic Senior Product Marketing Manager to lead our go-to-market efforts focused on Enterprise Banks. This is a high-impact, cross-functional role that sits at the intersection of Product, Engineering, Sales, and Marketing. You’ll be responsible for driving product positioning, launching new features, enabling go-to-market teams, and helping us tell a clear, compelling story to our most complex and high-value customers.
This role is ideal for a product marketer who thrives in dynamic environments, understands the enterprise banking landscape, and knows how to translate customer insights into business impact.
What you'll be doing
- Drive Product Positioning & Messaging: Craft and continuously refine product positioning and messaging tailored to enterprise banks, grounded in customer insights, competitive analysis, and market trends.
- Drive Go-to-Market Execution: Play a key role in executing go-to-market plans, coordinating across teams to ensure successful launches, stakeholder alignment, and strong adoption.
- Enable the Field: Create high-impact sales collateral, customer-facing content, and best-practice guides that showcase Alloy’s value and partner with Sales Enablement functions to train them effectively on the material.
- Bridge Market & Product: Act as the voice of the customer by channeling market trends, customer feedback, and competitive insights back into product strategy and roadmapping discussions.
- Champion Customer Advocacy: Identify and elevate enterprise banking customers as advocates—developing case studies and testimonials in collaboration with Content Marketing to showcase real-world impact and strengthen Alloy’s market credibility.
- Collaborate Across Teams: Partner with Brand, Content, and Growth Marketing to ensure a cohesive strategy across campaigns and customer touchpoints.
- Support Analyst Relations: Strengthen relationships with industry analysts by providing insights, shaping Alloy’s narrative in reports, and amplifying key recognitions and evaluations.
Who we’re looking for
- 8-10 years of experience in product marketing, with a strong preference for experience in B2B SaaS and/or enterprise financial services
- Deep understanding of the enterprise banking ecosystem, including buyer personas, regulatory requirements, and competitive dynamics
- Familiarity with identity, fraud, or compliance solutions
- Proven success launching products or features in cross-functional environments
- Excellent storytelling, writing, and presentation skills
- Strategic thinker with strong execution and project management capabilities
We're a lean team, so your impact will be felt immediately, and opportunities will grow as the company scales up. If this all sounds like a good fit for you, why not join us?
Alloy is committed to fair and equitable compensation practices. Below is the anticipated starting base compensation range for this role; however, pay may vary depending on job-related knowledge, in-demand skills, relevant experience, and/or geography. In addition to a competitive base salary, this position is also eligible for equity awards in the form of stock options (ISOs) as well as a competitive total benefits package. Your recruiter will be happy to walk you through the details and what compensation could look like for you specifically!
This position has a salary range of $138,000 to $162,000.
Benefits and Perks
- Hybrid work environment: employees are expected to work Tuesdays and Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Wednesday/Friday most employees Zoom into work from home while some take advantage of the quieter office.
- Unlimited PTO and flexible work policy
- Employee stock options
- Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
- 401k with 100% match up to 4% of annual employee compensation
- Eligible new parents receive 16 weeks of paid parental leave
- Home office stipend for new employees
- Annual Learning & Development annual stipend
- Well-being benefits include access to ClassPass, OneMedical, and Spring Health
How to apply
Apply right here! You've found the application!
Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter.